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Web development
Location: United States
Partnership period: 2019-2020
Industry: Real Estate
Technologies: Laravel, Angular, Python, AWS, Javascript, Application, Cost Optimization, Data & Analytics, SaaS Solutions,
Team Size: 1 Manager, 2 Frontend Developer, 3 Backend Developer, 2 Database Engineer
The real estate market in Texas is highly competitive, with over 100,000 active real estate agents in the state. Our client, Realty Texas, was struggling to stand out and attract new property listings. They were relying on outdated processes - printing pamphlets, cold calling potential clients, and posting listings on basic MLS websites. This lack of technology and online presence was hindering their growth. Competitors with more robust online platforms were dominating the market. Realty Texas wanted to modernize their business to gain a competitive edge.
Realty Texas approached us wanting to create an end-to-end real estate platform to facilitate the entire property sales and leasing lifecycle. The lack of tech integration into their business was causing them to lose listings to competitors. The client needed a user-friendly way for homeowners and property managers to list properties available for purchase or lease. They also required an advanced search feature for buyers and renters to easily browse and filter listings. Finally, seamless communication channels between agents, sellers, and buyers was critical to improve deal closure rates.
We proposed building a custom online real estate portal called RealtySpace to solve these issues. The three key objectives were:
After consultation with Realty Texas, we decided to build RealtySpace as a Laravel-based SaaS web application with ElasticSearch powering the listing search functionality. Some key technical requirements included:
In 8 months, we successfully built and launched RealtySpaces's full-featured Laravel/ElasticSearch real estate SaaS platform. The system transformed Realty Texas's operations and essentially digitized its entire sales process.
With the new tech capabilities RealtySpace enabled, the agency increased its listings by over 40% in year one. They added nearly 500 new properties across various cities in Texas. Lead conversion rates also rose by 30%, thanks to more engaged buyers via the portal's intuitive search and messaging.
By integrating best-of-class location intelligence, search functionality, and lead management, RealtySpaces became a major sales driver that bolstered Realty Texas's market share. The client was extremely pleased with the final product and associated ROI.
Balancing advanced search features while optimizing query performance was an initial hurdle during development. With a growing listings database, inefficient queries would slow buyer search response times. We mitigated this by leveraging ElasticSearch's speed and scalability for all property searches.
With RealtySpace functioning smoothly in its first year, next priorities are introducing a native mobile app for on-the-go usage and exploring expansion into other states.
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